With manufacturing and distribution channels in literally every major market around the globe, and competing in an industry that is understandably zealous about supply chain management, Dow was seeking a logistics partner capable of performing on a truly global scale. The service partner Dow envisioned would not only be required to design and deliver on a model that would help contain costs, but also significantly reduce those costs– while transporting the company’s products flawlessly to nearly every part of the globe. An immense challenge.
Dow wanted a lead logistics provider (LLP) that could deliver a world-class supply chain strategy, technology, operations management, and purchase order execution on a global basis for its Marine Packed Cargo (MPC) business. Dow wasn’t interested in piecemeal capabilities strung together to give the appearance of a supply chain process. It had to be the real thing.
Such a commitment from a company of Dow’s size and complexity - to globally integrate and standardize processes and manage logistics in every geographic region- spoke volumes of the organization’s commitment to aggressively manage business costs.
The scope of Dow’s needs had only been accomplished on an inter-regional scale. What Dow wanted now was seamless information management and transportation logistics.
Enter PSA BDP, which had been honing its lead logistics capabilities for years and refining an umbrella concept that was in sync with Dow’s needs. In addition to chemical industry expertise, PSA BDP had all the pieces in place.
Dow conducted rigorous due diligence exercises, visiting US and global sites of the major 3PLs competing for its MPC business. The science and technology giant observed BDP personnel, as well as our technology, up close and personal. It was hands-on, intensive scrutiny.
After a meticulous process, Dow selected PSA BDP. Within a few short months, the implementation began. Step one required transitioning the company’s North American operations, beginning with exports. Within two months, implementation activities had been extended to Asia. Dow operations in Latin America would be scheduled next, followed by Europe.
In today’s competitive world, you need partners who can grow with you, and that’s why we have formed a partnership with [PSA BDP.] As Dow positions itself for future growth, we will need a logistics partner with a proven track record, the right industry expertise, a commitment to provide exceptional value to our customers, and extensive global reach and capabilities. [PSA BDP] offers us exactly those strengths.
“The capacity to meet the needs of one of the world’s largest companies for a standardized international logistics process is unique to [us],” says our Chief Operating Officer. “It reflects our long-held belief that there is no ‘one-size-fits-all’ logistics solution. From the start, the goal has been to drive value back to Dow through their global supply chain, through a strategic approach, metrics and analysis initiatives, as well as transactional order execution functions.”
Dow’s LLP mandate for PSA BDP:
The goal: Achieve potent, single-source decision-making
capacity to adapt quickly to changing conditions across every
front in Dow’s multinational marketplace.
A centralized LLP team oversees the Dow business activity and ensures that the processes for which BDP is responsible operate within Dow’s overall supply chain across five primary service categories: logistics, communication, documentation, SAP entry and review, and impact on the customer.
Day-to-day interface with Dow is handled by dedicated Logistics Service Coordinators (LSC), who are the core point of contact, responsible for orders between Dow and PSA BDP systems for shipment prioritization, performance of key SAP functions, and assignment of carriers, vessels and rates.
People are the engine of our success. Dow’s Global Project Leader Export/Import stated, “[The team] at every level recognize the value of a partnership and the importance of working collaboratively. Working as one team, we’ve been able to focus on attacking costs, improving customer service, and managing continuous improvement across all aspects of our operations.”
Tools of the trade
A cadre of global logistics management tools supports both Dow and PSA BDP staff. In addition to PSA BDP’s extensive Customer Order Processing System (COPS), a suite of Web-enabled customer service applications provides Dow unrestricted global analysis and control of their supply chain process.
Smart Suite, the company’s customer service portal, gives customers access to an entire global suite of trade logistics business application tools—a unique combination in all three areas of tracking, data mining and event management.
Managing a worldwide effort to create global standards is only half the challenge. Unless Dow realizes substantial savings in costs, the effort is wasted. After little more than 15 months, Dow realized significant hard-cost savings for their MPC business. During that time, more than 20 percent in savings were achieved on Dow’s airfreight logistics process costs. The creation and deployment of this ground breaking international trade logistics solution for Dow is on a continuum. Perhaps it is best summed up by Dow’s Export/ Import Global Project Leader: “We had a vision of enhanced services, a globally consistent work process, connectivity, and access to cost and metrics data about our supply chain. We have certainly made significant progress toward this goal. The data that we now have will allow us to continue to deliver value while we enhance customer service. Staff members have worked with us diligently and professionally throughout this time.”