The Challenge
A major fruit producer in North Africa embarked on a growth strategy, extending its global presence to new international markets and thus witnessing a substantial increase in shipment volumes of blueberries and avocados. To better support their customers, they required a speed-to-market strategy that leveraged immediate harvest, transit to the airport, and timely delivery to global markets in order to maximize freshness and prolong product shelf life. Recognizing the growing demand for a proficient global third-party logistics partner, the company aimed to solidify its position in new markets and address the intricacies of air transportation.