BridgeNet Solutions (BNS), a member of the PSA Group and Fourth-Party Logistics (4PL) solutions division of PSA BDP, hosted a launch event at the PSA Horizons headquarters in Singapore to mark the launch of a new digital freight solution for Shell Lubricants in Asia Pacific (APAC). Key stakeholders and project leaders from both organisations gathered to launch the first digital freight management solution (FMS) across the region for Shell Lubricants, delivered through BNS’s suite of 4PL digital services powered by the Xonar digital control tower platform.
This marks Shell Lubricants’ first rollout of a digital 4PL freight management in key APAC markets, including Singapore, Philippines, Thailand and Australia over the next six months.
As part of a shared commitment to driving supply chain innovation, the partnership introduces a fully integrated digital freight management platform designed to simplify, streamline and scale end-to-end freight operations with greater discipline and performance focus. From order creation to payment, performance analytics, optimised routing, integrated AI-based predictive models, this solution enhances visibility and control across Shell Lubricants’ APAC business. This milestone supports Shell Lubricants’ digital transformation in freight operations, equipping Shell teams with disciplined execution, enhanced visibility and operational resilience. By improving visibility and enhancing customer experience, the platform aims to raise supply chain performance and set a benchmark for connected and integrated logistics. Key stakeholders from PSA BDP & BNS joined Shell counterparts to acknowledge the teamwork and disciplined delivery that made this milestone possible.
“This partnership underscores our commitment to delivering innovative, future-ready solutions that elevate global supply chains,” said Ryan Closser, President of BNS. “On behalf of BridgeNet, we’re extremely proud to partner with Shell Lubricants to bring this vision to life across APAC.”
