E-commerce and fast fashion have drastically changed consumer shopping habits and demands. What began as a small internet based company focused on providing books, has forever changed and disrupted the state of the world, and, of retail as we know it.
What once took several days of waiting has now been replaced with unprecedented promptness: we can instantly select what we want, and how fast we’ll receive it. Amazon has now grown to include delivery service that is nearly instantaneous and literally right to your doorstep, or in some cases, in your (car) door.
What does this shift mean for retailers? Not only must they compete on price, but prompt, same-day or next-day delivery logistics can mean the difference between a satisfied customer and lost business.
“Logistics and transportation professionals reside in the disadvantageous position of being accountable for the final task in the chain: delivery,” comments Andrew McNamara Manager - Supply Chain Solutions. “At this point, the only thing standing between satisfying the customer and converting inventory into cash is getting freight where it needs to go, on time and in full.”
