PSA BDP
Over the last several weeks and in just the past few days, global shippers have faced an intensifying wave of tariff-driven disruption, fueled by the U.S. government’s fast-evolving trade agenda. A temporary agreement with China has provided only short-term relief, with key provisions set to expire August 12. At the same time, the U.S. has confirmed sweeping country-specific tariffs, effective August 7, impacting nearly 70 nations, including Brazil, India, Bangladesh, Canada, Switzerland, and multiple Southeast Asian economies.
Though a handful of countries negotiated last-minute deals to avoid the steepest penalties, most will see new duties ranging from 10% to 41%, with key sectors like apparel, electronics, pharmaceuticals, and metals already feeling the effects. For many importers and exporters, the rules are shifting faster than supply chains can adapt, which means raising costs, tightening timelines, and complicating sourcing.
EU-U.S. Framework Agreement
As of July 27, 2025, the U.S. and European Union clinched a major trade deal that imposes a flat 15% tariff on most EU-origin goods entering the U.S., significantly below previously threatened rates of 30% or higher. The final details are still being discussed, but this averts a major trade war between the two.
Sectors like automobiles, semiconductors, and pharmaceuticals now face more predictable duties, while select industries such as aircraft parts, chemicals, and generic drugs qualify for zero-tariff treatment.
Steel and Aluminum Exemptions are in play, as these remain subject to tariffs up to 50%, but are expected to shift toward a quota-based system over time.
While the deal avoids an all-out trade war, critics argue the agreement favors U.S. terms and could limit the global competitiveness of EU exports.
A 25% tariff on Indian imports took effect on August 1, imposing duties across most goods (the 25% is in addition to the normal duty (MFN) rate) unless a specific exemption applies. These tariffs are in conjunction with an unspecified penalty linked to India’s purchases of Russian military and energy products.
India’s exports to the U.S. in 2024 were worth approximately $87 billion.
While many countries face tariff increases, Mexico secured a 90-day extension under its existing tariff framework. The extension maintains 25% duties on general goods and up to 50% on select categories like metals and vehicles. The delay gives time for further negotiation, but also leaves shippers operating under temporary conditions.
U.S.-China Tariff Escalation
The U.S. government significantly expanded tariffs on a range of Chinese imports, citing national security concerns. Shippers were hopeful that the two nations might be able to negotiate a new agreement while in Stockholm for 2 days of discussion, but to no avail. Here’s a look at the key sectors that will be affected:
Electric vehicles (EVs)
Lithium-ion batteries
Solar cells and modules
Advanced semiconductors
Tariffs in some categories have spiked from 25% to as high as 100%, dramatically altering the cost landscape for importers and putting pressure on established Asia-based supply chains.
Ahead of a potential year-end India–EU Free Trade Agreement, India is reassessing reciprocal tariffs on EU and Chinese technology exports. Additionally, India’s Ministry of Electronics and IT is lobbying for a tariff shield to protect India’s nascent electronics sector from U.S. import duties which signals increasingly complex trade and regulatory dynamics.
ASEAN states are finalizing upgraded agreements under “CAFTA 3.0” with China, Australia, New Zealand, and India, and moving toward expanded digital economy frameworks under RCEP and CPTPP. These developments aim to strengthen intraregional trade and reduce reliance on U.S.–China corridors.
Diversification efforts remain in full swing as firms shift production to Southeast Asia, Eastern Europe, and Mexico. Meanwhile, reshoring momentum is rising in the U.S. due to trade uncertainty and supply chain risk.
President Trump has renewed threats of additional tariffs on BRICS nations, including a 10% surcharge on imports from countries aligned with the bloc. Brazil is also facing a threatened 50% tariff tied to political disputes, while BRICS leaders have publicly condemned U.S. trade measures.
Ocean Freight Market
Ocean freight continues to face capacity constraints and shifting rates as shippers move goods earlier to stay ahead of potential tariffs. Geopolitical tensions are also prompting carriers to reroute vessels, disrupting traditional trade lanes and adding complexity to planning. Additionally, with new tariff measures taking effect and further policy shifts on the horizon, many shippers are facing heightened uncertainty as they plan for the months ahead unsure of what additional costs or regulatory changes may emerge.
Air Freight Market
Air cargo demand is gaining momentum as shippers look for faster, more flexible options amid ongoing tariff shifts and global uncertainty. Many companies, especially in sectors like tech and retail, are turning to air freight to keep supply chains moving and inventory levels steady. This uptick is not expected to slow anytime soon with peak season right around the corner. One thing is certain, as some regions reach negotiated agreements and others face sudden tariff hikes, companies are being forced to stay flexible and adjust their strategies quickly.
With new tariffs and trade rules coming into play, many shippers are reworking their supply chain strategies to stay ahead. Whether it’s finding new sourcing options, adjusting routes, or tightening up compliance, the goal is the same: keep things moving and avoid unnecessary costs. One key area of focus is diversifying sourcing strategies, expanding into alternative manufacturing regions (e.g. U.S. importers utilizing Mexico to leverage USMCA benefits) or nearshoring to reduce lead times and duty exposure.
Shippers can also reevaluate routing through strategic hubs to optimize customs duties, while keeping a close eye on the attention to origin rules and compliance standards. Additionally, tools like Free Trade Zones (FTZs) and bonded warehouses offer flexibility by allowing goods to be stored or processed without triggering immediate tariffs, providing tariff relief amid regulatory shifts.
At PSA BDP, we help our customers stay ahead of trade changes and find opportunities amid the disruption. Our solutions include:
Global trade management services to help you navigate the unexpected and plan for what’s to come
Customs planning to reduce duty exposure and avoid non-compliance
Multimodal routing and cost optimization across air, ocean, and land
Bonded warehousing and hub management solutions to provide tariff relief and enhanced connectivity to key markets
Risk Monitor, our digital solution to help you stay aware of risks, anticipate disruptions, and act swiftly.