In 2017, BDP International hosted a series of six customer summits across the globe in an effort to continually provide our customers with a higher level of service, beyond daily operations.
From Antwerp to Mumbai, to Dubai and Houston, and finally to Singapore (for the 7th year) and Shanghai (for our inaugural event), BDP has made a conscious decision to invest in our customer's education. We host our seminars in hotels to the likes of the Sofitel, the Ritz-Carlton, and the Hyatt, to ensure a high level of service and curate distinguished speakers, guaranteeing the summit is worthy of a day of our customers' valuable time. Of the six summits, the Asia Marketing team planned, organised, and executed three, beginning with Mumbai, India in April and Shanghai, China and Singapore in October. (The Shanghai and Singapore events were held just two days apart!)
The selection and invitation of speakers began in early May of 2017. Interesting topics included: the Belt and Road mega initiative from China; Regulatory/Law changes; Digitization; Emerging markets; and Labour landscape, with a specific focus on macroeconomics. We reached out to both past and new speakers, targeting high level executives within their respective organisations. This year, we were fortunate to have a very strong speaker line up in Mumbai, Shanghai, and Singapore. Our turnout rate was high in all 3 markets, with attrition rates of only 20% from registered guests.